Detailed, Prioritized Sponsor List:  

This should include explanations of the nature of the sponsors business so that we can present the sponsor in a positive, professional manner. 

Example: At many southeastern events, one of the sponsors has been “POA”.  It took several years to learn that “POA” is Peterson Outdoor Advertising, the people that supplied the airshow billboards. 

Don’t ASS/U/ME we know who “XYZ” is, they may be your major sponsor and we don’t have a clue as to what to say about them. 

The priority information is necessary to ensure we plug the major sponsor(s), not the guy  who gave you $100 for 15 tickets for the employees of his massage parlor (local house of ill repute) and comes up to the narrator’s station to monopolize the mic time.  (TRUE STORY!)