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AIRSHOW MANAGEMENT
An Informational Production & Management ManualCompiled by:
Hugh Oldham
307 W. Fredericks St.
Anderson, South Carolina 29625
Phone: 864-226-3489
March 4, 1991
TABLE OF CONTENTS
FEDERAL AVIATION ADMINISTRATION
Rotocraft Takeoff and Landing Areas 10
ADVERTISING AND PUBLIC RELATIONS
CONCEPT EXAMPLE
SPONSORSHIP OPPORTUNITIES
SPONSOR BENEFITS
ADDITIONAL PROMOTIONAL OPPORTUNITIES
PRESIDENT'S CLUB
CHALETS
PROPOSED SPONSOR PACKAGES
TOP GUN
GOLDEN ACE
SILVER WINGS
SQUADRON LEADER
CLASSIC AVIATOR
VIP SPECTATOR AREA
THE SPONSOR'S TENT
BENEFITS FOR THOSE SPONSORING ACTS
EXAMPLE OF AIRSHOW BUDGET
REGULATIONS TO WAIVED
REGULATIONS WHICH WILL NOT BE WAIVED
APPROVAL
SPECIAL PROVISIONS
ADVERTISING AND PUBLIC RELATIONS
AIRPORT FACILITIES AND FIELD LAY OUT
TYPICAL AIRPORT LAY OUT MAP
AGENDA
MEDICAL RESPONSE TO RAMSTEIN AFB DISASTER
WORLD AIRSHOW NEWS LETTER TO THE EDITOR
LETTER TO AIRSHOW SPONSORS FROM PERFORMERS
SPACE NECESSARY FOR STANDING ROOM ONLY CROWDS
ICAS AIRSHOW SPECTATOR & EVENT SURVEY
GENERAL REFERENCE PERSONS
NATIONAL AVIATION & AIRSHOW ORGANIZATIONS
On December 19, 1994, Linda Gaillard Oldham succumbed to the debilitating nature of Diabetes. The heart, which had so ably supported me, our family, the Boys Scouts of America and the Airshow Industry finally, gave out.
For almost 25 years, Linda and I were a team. She fully supported our involvement in aviation and airshows. Her help and council made me a better pilot, narrator and person.
She will be missed by both those who personally were touched by her caring support and by many who have benefited by her commitment to excellence in this industry.
Thank you, Linda. This manual is dedicated to your memory; may we follow your example and strive to overcome our limitations and reach for excellence in all of our endeavors.
Hugh Oldham
1995
The staging of an Airshow is a complex undertaking. The purpose of this manual is to aid the Airshow sponsor and his organization in the planning, coordination, management, and execution of a successful event.
No Airshow, or any other event, is successful without a lot of hard work on the part of the sponsoring organization. The major problem we have encountered over the past 24 years in the airshow industry, is not that the sponsors fail to work hard, but that due to a lack of information, they fail to work smart. Presented here is a collection of information germane to the safe and successful conduct of an airshow.
The information in this manual has been gathered from a variety of sources including: The Federal Aviation Administration (FAA), The International Council of Air Shows (ICAS), The Aircraft Owners and Pilots Association (AOPA), The Experimental Aircraft Association (EAA), and the knowledge we have gained from airshow sponsors and performers from all over North America.
We would like to gratefully acknowledge all persons who have contributed to this manual. When possible, outside contributors are noted.
As Airshow Professionals, you are invited to use and disseminate any and all information contained herein to aid and improve your production. The continuing exchange of information and lessons learned will greatly benefit all of our efforts to stage the finest Airshows.
If you have information or articles, which could benefit others, please consider forwarding them to us for inclusion in revisions of this publication.
Thank You, have a great show!
Hugh Oldham
June 15, 1990
FEDERAL AVIATION ADMINISTRATION
All aerial activity in the United States comes under the control of the FAA. This control is exercised under Federal Aviation Regulations (FAR's). The low level aerobatics performed at an airshow are outside of the normal constraints of the FAR's, therefore, it is necessary to receive a Waiver from the FAA to operate outside of these regulations. Hundreds of waivers are issued by the FAA each year. The experienced sponsor of an airshow is well acquainted with the requirements and procedures for obtaining the necessary waivers. It is not hard to do, it only requires the submission of an FAA Form 7711-2 at least 30 days prior to the airshow. Only? Don't be intimidated; in almost all cases the people at the FAA are more than helpful, and the FAA has produced a booklet on the subject: Advisory Circular AC 91-45B, Waivers- Airshows / Contest / Races. A lot of the information contained in this manual is from that booklet.
The major concern of the FAA is safety. The FAA policy with respect to request for waivers for staging airshows states that "anytime the agency determines a proposed event will be in the public interest in terms of safety, and environmental concerns, a waiver will be issued." This is not to say that the FAA is a push-over when it comes to airshows; to quote AC 91-45B again "Regardless of the purposes for which the event is sponsored, unsafe events or sites will not be accepted."
Your dealings with the FAA will be through the local General Aviation District Office (GADO), or the local Flight Standards District Office (FSDO). The location of the office which will handle your paper work will be known by your local airport operator. When you submit your application for waiver, it will be assigned to an "Operations Inspector" who will become your contact with the FAA. It is important to remember that this Inspector will be the person who will approve or reject your application; he/she may have his own ideas of what is safe & unsafe, and he/she may place different restrictions on the wavier. This is his prerogative, as he/she is the determining factor of what is safe at your airshow. If you have done your home work and planing properly, there should be no problem.
A national coordinator has been designated at the FAA headquarters and a regional coordinator is designated in each region for airshow, aerobatic competition, and air race programs. It is the job of these coordinators to provide more uniformity in FAA policies as it is applied to these programs. The national coordinator is responsible for the overall program monitoring and the coordination of information and communications between the DoD, FAA regions, and the public concerned. In a similar way, the regional coordinator is responsible for monitoring the same programs in that region and coordinating policy and information between district offices. Program coordinators function in an advisory capacity, leaving the technical determinations as to the issuance or denial of a request for waiver to personnel making the on-site evaluations or as determined by the region.
An airshow is a complex even thorough planning is essential.
The airshow sponsor must determine his objectives and develop a plan which will lead to the realization of those objectives.
Some sponsors use an airshow as a fundraiser, others will use the airshow in conjunction with another event such as a community festival, or to promote the local airport, etc. Whatever the objective, the planning must tailored to those goals.
For the purpose of this manual, we have assumed that the show is a moneymaking event. If it is not, ignore the money part; the other areas are still pertinent.
Selection of a site for the airshow is of the utmost importance. If a suitable site is not available, no airshow!
The first priority of the site selection is safety. Public and spectator safety will be the overriding factor in approving an airshow site.
Generally, low speed aircraft require an area, which can be kept free of spectators, that is a minimum of 1000 feet wide and 3000 feet long. The high-speed aircraft, 3000 feet wide by 5000 to 10,000 feet long. Under certain circumstances, these areas can be smaller, but would require individual review.
If the local airport environment will provide these separation distances, it should be given first consideration as the show site since the airshow pilots prefer a runway within gliding distance during the show. Generally, an airport is the best site for an airshow because all the performers are available to the person controlling the event and the show is more visible to the spectators. Nevertheless, the needs of the public and spectator safety must the served; therefore, the airport and the terrain surrounding it should be inspected to ensure that it will be acceptable.
We have staged shows at many different sites. If the local airport in unacceptable other locations may prove advantageous. A Fairground, for instance, could offer certain advantages not found at an airport. Grandstands, concession areas, restrooms, are frequently in place. Generally, the grounds are well fenced, making crowd control a simple task. In addition, the fairground may be better able to cope with the vehicular traffic generated by the airshow than the typical airport.
A lake or other open area could be found to provide a desirable site. In any case, the area over which the aerobatics are to be performed must be void of occupied structures.
Naturally, the event site and activity to be conducted must be evaluated to determine what separation distances are needed. To assist in these determinations, the following is the FAA minimum distances or "standard limitations."
a. "Showline" - separation from spectator areas.
For aerobatic and certain other flight demonstrations, reference lines, called "showlines", must be established. These showlines prescribe the nearest point that flight demonstrations may be conducted with reference to the designated spectator area and must be clearly visible from the air. Rivers, roads, and runways all make excellent showline references that enhance pilot orientation during aerobatic routines. Snow fences spread flat on the ground may make acceptable references depending on the visual contrast. Lines of parked buses, cars, or boats, although less desirable, may be the only alternatives when natural "showlines" are not available. Pilots who are performing aerobatic maneuvers at airshow events must maintain the following minimum showline distances from the spectator area. These distances are predicated on aircraft cruise speeds (demonstrated at 75% power, in straight and level flight) and are divided into the following categories
I More than 245K (282MPH) 1,500 feet
II More than 156K but less 1,000 feet
than 245K (181-282MPH)
III Less than 156K (180MPH) 500 feet
These are minimum distances. Under certain situations it may be advisable to increase these distances to enhance the visibility of the showline. For example, if there is a runway or road 600 feet from the spectator area, it would be far better to use it as the showline for slow speed aircraft rather than try to establish a "showline" by use of a row of parked buses, cars, or boats.
The establishment of a prominent showline is the first order of business and is preferable to establishing the crowd line and then determining the showline. The safety of the performance and that of the spectators is enhanced by the participants using a well-defined showline. For the safety of the performers, and the spectators, the showline may be moved in or out to avoid antennas, windsocks, tree lines, etc. The reduction of the minimum separation distances for Category I & II aircraft is possible. These reductions will be reviewed on a case by case basics by the local FAA Inspector.
Exceptions to these requirements may be approved for aerobatic maneuvers initiated immediately after takeoff, over the runway, and beyond a point abeam of the spectator area provided that the takeoff is located at least 500 feet from the spectators. Authorization is predicated on the trajectory of the maneuvers being away from the crowd, and the lift-off speed less than 156 knots. Approval may also be granted for categories I and II aircraft to conduct straight and level (nonaerobatic) flight parallel to the "showline" at a distance of not less than 500 feet from any designated spectator area.
NOTE: See "Airport Facilities" section of this manual (page 22) for drawings of the separation distances.
NOTE: If the flight is a formation flight, the NEAREST AIRCRAFT IN THE FORMATION must maintain the minimum separation distance from the spectator area and/or areas.
NOTE: (from the 1988 FAA Handbook) For purposes of an airshow, the definition of "aerobatic flight" in the flush paragraph under Section 91.71 does not apply. For airshows, an aerobatic maneuver means an intentional maneuver in which the aircraft is in sustained inverted flight is rolled from upright to inverted, or from inverted to upright position. All standard airshow aerobatic maneuvers such as slow rolls, snap rolls, loops, immalmans, Cuban eights, spins, hammerhead turns, etc., may not be performed over congested areas or over spectators. Steep banked, level, climbing or descending turns necessary during maneuvering between aerobatics are not considered to be airshow aerobatic maneuvers. Normal positioning turns for high performance aircraft operated by the military, regardless of angle of bank or pitch attitude, are not considered to be airshow aerobatic maneuvers.
Spectator areas must be at least 200 feet from active runways or other takeoff and landing areas, with the exception of runways used by airplanes with normal landing speeds in excess of 100 knots, which should be 500 feet of more from the spectators. In addition, the "Flying Farmer" or "Drunken Spectator" airshow acts or other routines involving excessive maneuvering immediately after takeoff or just prior to landing, must be separated from the spectators by at least 500 feet.
c. Engine Run Areas.
Areas where turbines, propellers, or rotors will be turning must be at least 100 feet from the spectator area unless they are enclosed by a barrier that will prevent entry by unauthorized personnel.
d. Helicopter Demonstration Separation Distances.
Helicopter demonstrations do not require deviation from the FAR's; but in the interest of safety, a routine consisting of no more than two helicopters should be kept at least 200 feet from the spectators. Routines, such as a "square dance" involving several helicopters, should be kept 500 feet from the spectators.
e. Rotocraft Takeoff and Landing Areas.
During certain events, there will be helicopters offering rides or serving as emergency vehicles. The landing and takeoff areas used by these aircraft should be enclosed in a manner that will prevent unauthorized persons from entering the helipad area. The pads should be located so the pilot will not have to pass over the spectators during takeoff or landing. The same considerations should be given helipads that a police helicopter might use during an event. Regardless of the reasons behind the police helicopter operation, spectators must not be endangered.
Airshow aerobatic demonstrations with sailplanes are becoming more numerous around the country. Sailplanes, by their very nature, create a less hazardous condition at show sites than do powered aircraft. Sailplanes do not have engines and propellers nor do they carry flammable liquids that could cause injury to spectators. Sailplanes are lighter in weight and therefore have less kinetic energy for potential danger. For these reasons, the following criteria apply only to sailplane operations.
(1) Sailplanes fall into the Category III group and showline and performance distances of Category III will apply.
(2) Due to the need for a tow by either an airplane or a car, taxiways are often used for takeoff. This is advantageous in many cases since it allows the tow- plane, tow-line and the sailplane to be positioned without affecting the operation of powered aircraft or congesting the active runway. Unless there are obstructions that would make a taxiway takeoff unsafe, it should be permitted with a minimum distance from the primary spectator area of 200 feet. This distance may be reduced to 150 feet when the takeoff path, beginning at or near the center of the spectator area, is at an angle of at least 10 degrees away from the spectators.
(3) Landings may be approved on the taxiway used for takeoff as long as there are no obstructions or adverse wind conditions that would create a hazard to the spectators.. If the landing approach requires a low altitude turn over spectators, the landing on the taxiway will not be permitted.
Once a suitable site is located, the type of routines can be selected. If the area and the sponsor's budget is big enough, he/she can apply for one of the Jet Teams, The USAF Thunderbirds, or The Navy Blue Angles. These Teams put on a spectacular show, and all but guarantee a successful event, but the dates are hard to get and the cost is high. For most organizations, a more conservative show is in order. An airshow featuring excellent civilian performers is also a spectacular event and is within the means of most organizations.
The amount of money the sponsor can budget to the airshow talent is the major consideration as to who and what will perform at his airshow. We have found that in the southeast you can draw approximately 10% of the area's population to your show without much effort. That number will increase with good publicity and advertising. The admission price should be the same as a first run movie at a leading theater in the city where the airshow is staged. You will be presenting first class entertainment, the gate price should reflect that. A price break for children is a good idea, under 12 half price, under 6 free. But again don't sell your show short.
The cost of staging an airshow varies. As general information, the cost of a show starts at about $15,000. This represents 3000 paid admissions at $5 each. A number of organizations we work with are getting the pilots and planes sponsored by local businesses in return for advertising on the airshow posters, programs, and PA system.
At this point in the initial planning you should: 1.) Know if there is a suitable site for an airshow in the area and if you can get permission to use that site; 2.) Have an approximate idea of the amount of money you can gross and about how much the show will cost.
If the answers to the above look good, then it's time for the next step.
It is now time to get some help. The operational planning will require the appointment of several committees to handle the different areas listed. You don't need a person for each heading, some people can do more then one job, but don't overload YOURSELF. A successful airshow requires a lot of leadership and coordination. Get as much DEPENDABLE help as you can find. From now on, you are the airshow director! Here is a list of Operational Committees recommended by ICAS.
1) ACCOMMODATIONS.
Housing is an important part of your airshow, particularly for the performers, military teams and your VIP's. It is best to reserve the best possible accommodations for them as their comfort while away from home base is a factor when considering a return to your location.
2) ADVERTISING AND PUBLIC RELATIONS.
The ultimate success of any show is going to be governed by how many spectators attend. In large measure, your success will be dependent directly upon the effectiveness of this committee.
The key to a successful and profitable airshow is the control of the moneys available to committees for funding each section of the show.
This committee is responsible for planning and organization of commercial exhibits (booths and aircraft) in hangers and outside on the ramp. He/she is also responsible for security and safety of all aircraft and booth displays before, during and after the show. He/she works closely with the Airshow Director, aircraft
parking, exhibits, facilities and security chairman.
5) CORPORATE SPONSORSHIP.
The second key to a successful and profitable airshow is the involvement of the local business community in the planning and sponsorship of the event. In many cases airshow sponsors have had the entire show prepaid by corporate and business donations.
6) FLY-IN AIRCRAFT.
There is tremendous pilot and family interest in all airshows, and their attendance is vitally important to the future of airshows and the promotion of aviation in general.
The flying show is the culmination of all the hard planning, "the icing on the cake", so to speak. The attendees are not generally oriented to flying and look for an exciting and entertaining time. It must be put together in the best interest of showmanship, kept at a reasonably fast pace, interspersed with the slow and fast acts, keeping lulls and dead spots to a minimum.
8) FOOD CONCESSIONS.
No airshow is complete without cold drinks and hot dogs. This person needs to have experience in the food service industry or a related retail field. The concession stand can be another source of profit for your show when run right.
Anytime you have a collection of several hundred, or several thousands of people, a massive requirement exists for good grounds and facilities management. This chairman must work closely with several other chairmen to make certain a smooth running airshow takes place. He/she has responsibilities that affect nearly every aspect of the show. Careful consideration should be given to the person selected to head this committee, to make sure they can devote the tremendous amount of work and time required for the task.
Military participation is a must for most any type of airshow. Jets are a big drawing card for public attendance. Military participation, both flying and static must be requested early. The success of your show's static display area as well as a smooth running military flight operation depends on this committee.
It is vitally important to the future of your airshow to give every possible attention to the well being of the Press! Make them feel comfortably at home. Give them all the information you can - they can do wonders for your attendance and gate receipts. Keep them informed.
12) PROGRAMS.
Nearly all-large airshows produce some type of program. Usually, they are SOLD as a souvenir program and include advertising from local business, articles about featured performers, and information about the location of the various facilities, aid stations, etc. Normally, the program also includes information about the sponsoring organization, the airport or site, and governmental agencies or people involved. A good program can be a separate income source for the event.
Duties of this committee usually include bookkeeping, accounting for all funds received and disbursed, preparation and presentation of the budgets, financial statements, and the handling the requirements of change, deposits, and transporting of funds during the airshow.
14) SAFETY AND SECURITY.
The primary objective of all airshow chairmen is to maintain absolute safety. The possibility of an incident can be minimized by proper planning.
Security is also becoming very important, as large amounts of cash are involved with gate receipts, concession sales, and parking charges. Security must be provided by the airshow sponsors for the displays, aircraft, and performers. Maintaining the integrity of the crowd control lines usually falls to this chairman.
15) TRANSPORTATION.
This is a big job. You are going to have a lot of people flying in to your show who will need transportation. The military teams as well as the civilian acts will require a number of cars. It will be this committee's responsibility to arrange for the cars, trucks, and buses necessary to move all of these people around.
16) V. I. P.
This is a very demanding assignment and vital to the image of your airshow. He/she is responsible for detailing all of the arrangements related to the handling of V.I.P's for the duration of their visit as airshow guests.
The private entertainment aspect of the airshow industry is growing every year. The "big event" can provide opportunities to your local businesses to entertain their clients, employees and families, suppliers, potential customers, etc. The event also allows you to show your appreciation to you sponsors.
18) MARKETING.
Marketing has evolved to be the sophisticated effort to present your airshow better than the competition. This chairman will work closely with the Advertising and Public Relations Committee and the Corporate Sponsorship Committee to "best present your product".
19) VOLUNTEER SERVICES.
The Volunteer Services Director needs to establish and maintain a data base containing information regarding volunteers. The director will accredit all volunteers and provide identification for their admission to the airshow grounds. He/she will coordinate with the other chairman as to their needs for personnel and disseminate the information necessary to accredit these persons.
A detailed checklist for each chairman can be found in the International Council of Air Shows (ICAS) "Air Show Manual" available to members of ICAS. We highly recommend that all airshow sponsors and participants join ICAS. (See ICAS listing in back of this manual).
The roll of the airshow director now becomes that of a manager. It is his job to ensure that all responsibilities are being met, and that each chairman has the necessary resources to complete his job.
CONCEPT EXAMPLE
The key to a successful and profitable airshow is the involvement of the local business community in the planning and sponsorship of the event. In many cases airshow sponsors have had the entire show prepaid by corporate and business donations.
The following is an example of a local airshow's corporate sponsorship concept:
(Editor Note: This example is 10 years old, the cost have escalated over the past decade)
THE LIONS QUEST
FOR SUCCESS AIRSHOW
Anderson County Airport
Spring, 1990
The LIONS QUEST FOR SUCCESS AIRSHOW is now being planed for the spring of 1990, at the Anderson County Airport, Anderson, South Carolina.
The airshow, a benefit for the Lions Quest Drug Education Program, is being coordinated by a committee representing all Lions and Lioness Clubs in Anderson County, assisted by the internationally known airshow narration team of Hugh & Linda Oldham, long time Anderson residents.
The LIONS QUEST FOR SUCCESS AIRSHOW intends to quickly establish itself as both a premier-flying event, and as an exceptionally successful community event.
Contributing to this success is the unique concept, which brings together three principal ingredients:
1. A primary goal of rising money for the Lions Quest program.
2. A spectacular family entertainment event.
3. Widespread volunteer community involvement.
The primary goal of the Quest for Success Airshow is to generate significant revenue for the Lions Quest Program. This program has a proven record of accomplishment in the Anderson school system...
To generate this revenue for the Quest program, the Anderson County Lions Clubs will produce one of the finest air shows in the country, featuring a full spectrum of aviation entertainment and exhibits. This will include championship aerobatic teams, beautiful hot air balloons, freefall and formation parachute jumps, a variety of ultralights, wing walking, World War II aircraft, and the thrill of a precision military jet unit. These exciting acts are to be complimented by an interesting variety of aircraft on display, from restored antiques, to the latest in aerospace technology.
Widespread volunteer involvement will be facilitated by inviting community service clubs and organizations to participate in the operation of the airshow, and related activities. These service clubs and organizations can earn funds from either these related activities or by directly assisting the Anderson County Lions Clubs.
An event of this size and quality is made possible by the extraordinary volunteer commitment of individuals and community organizations. It will take many of volunteers to provide the talent and hard work while a variety of sponsors and donors will provide the necessary funding for this very special event.
The Quest For Success Airshow will become a source of pride for Anderson County and the Piedmont Region, it will enrich our community and thrill and inspire thousands of people.
Participation offer these advantages:
Be part of a major aerospace event.
Provides you and your company the opportunity to entertain special customers, clients, or employees in a unique cost effective way.
Gives you the chance to associate with business leaders and decision makers.
Gives you the opportunity to promote our community in a very positive manner.
Helps establish a community event that will infuses critical visitor dollars into our local economy.
Helps the Quest Program make a positive impact on the quality of life in our county.
SPONSORSHIP OPPORTUNITIES
Sponsorships of the Quest for Success Airshow are designed to provide maximum exposure for the sponsor's name or product. Major show sponsors will be accorded all rights and privileges of a President's Club membership.
Sponsorships are tax deductible as advertising and client entertainment expenses which affiliate the sponsor with the selected performer, and provide substantial revenue for community related service projects such as the Quest program. Some of our pre-packages offerings include:
Eagles Aerobatic Team $10,000.
Julie Clark $7,000.
Smoke N' Thunder Jet Power 18 Wheeler $6,000.
Chutin' Stars Parachute Team $5,000.
Kim Pearson $3,000.
Wayne Parrish $2,500.
The Quest for Success Airshow will support your commitment through maximum promotional consideration and cooperation.
SPONSOR BENEFITS
1. Full page display advertisement in the Airshow Program, placed on the same page as the sponsored act.
2. Photographs with sponsored group as scheduling permits.
3. Repeated mention as sponsor by the show's narrator during each day's performance.
4. Scheduled advance appearances (whenever possible) by your act at your designated location.
5. Two tickets to the exclusive sponsors dinner with all performers.
6. Four President's Club Tent passes each day.
7. Twenty box seat tickets each day.
8. Ten VIP Parking Passes each day.
9. Two tickets to our black tie social event.
10. 100 general admission tickets each day.
11. President's Recognition Plaque.
12. Fifty percent savings on an Airshow Chalet.
13. Four invitations to the Airshow Volunteer Party.
14. The right to display the official sponsor logo.
15. Assuming our projections are met, your total fee will be passed through to the Quest Program.
ADDITIONAL PROMOTIONAL OPPORTUNITIES
Sponsors are encouraged to utilize the selected participation as an advertising and promotional tool tied into their own advertising and publicity. The Quest for Success Airshow lends itself to an excellent month-long or quarter-long retail campaign theme for local participation. The Quest Airshow will cooperate by offering discount ticket promotions or complimentary child tickets in conjunction with the sponsor's personal advertising program.
1990 PRESIDENT'S CLUB
BENEFITS:
1. Four (4) complimentary tickets each day to the President's Club Tent. (Additional Tickets May be Purchased.)
2. Twenty (20) complimentary box seat tickets each day.
3. Eight (8) complimentary V.I.P parking passes each day.
4. Invitation to special Airshow social events including two tickets to our black tie dinner dance.
5. Personalized plaque that readily identifies a President's Club Member.
6. 50 percent discount on a private chalet.
7. Recognition in the Souvenir Program.
8. Photograph(s) with Airshow performers as schedule permits.
9. Four (4) complimentary tickets to our Saturday night Volunteer Party.
10. 50 General Admission each day
11. The right to display the official sponsor logo.
12. Assuming our projections are met, your total fee will be passed through to the Quest Program.
COSTS:
President Club Membership $3,500
CHALETS
Gaily colored tents in the exclusive front row Chalet Area are your private domain for entertaining at the Airshow.
Chalets provide a shaded area for viewing the show and for entertaining your special guests. They may be decorated in any way you wish.
Private toilet facilities are provided for the exclusive use of Chalet guests.
Each 20' x 20' Chalet includes 50 passes to each day's show, 50 chairs, two tables, trash containers and 10 V.I.P parking passes each day. Nightly cleaning service will be provided.
Chalets are $2,000 per day or $2,500 for both days. Additional tickets and seats are available for $15.00 each.
Chalets are available at half price for President's Club Members and Sponsors.
THE LIONS QUEST
FOR SUCCESS AIRSHOW
Anderson County Airport
Spring, 1990
PROPOSED SPONSOR PACKAGES
TOP GUN Sponsor $5000.00 or more
1 Authentic Top Gun Leather Flight Jacket
25 VIP Passes for each performance and the Sponsor's Tent
15 VIP Parking Passes for each day
15 Tickets to a Reception and Buffet Honoring the Performers
250 General Admission Tickets
Acknowledgment by the Show's Narrator
Full Page Program Ad
Sponsor Board Listing
Listing in Airshow Publicity
25 Official Airshow T-Shirts
The Right to Display the Official Sponsor Logo
GOLDEN ACE Sponsor $3000.00 or more
15 VIP Passes for each performance and the Sponsor's Tent
8 VIP Parking Passes each day
8 Tickets to a Reception and Buffet Honoring the Performers
150 General Admission Tickets
Acknowledgment by the Show's Narrator
Half Page Program Ad
Sponsor Board Listing
Listing in Airshow Publicity
15 Official Airshow T-Shirts
The Right to Display the Official Sponsor Logo
SILVER WINGS Sponsor $1000.00 or more
5 VIP Passes for each performance and the Sponsor's Tent
3 VIP Parking Pass each day
4 Tickets to a Reception and Buffet Honoring the Performers
50 General Admission Tickets
Program Listing
Sponsor Board Listing
Listing in Airshow Publicity
5 Official Airshow T-Shirts
The Right to Display the Official Sponsor Logo
SQUADRON LEADER Sponsor $500.00 or more
2 VIP PASS for each performance
1 VIP Parking Pass each day
2 Tickets to a Reception and Buffet Honoring the Performers
25 General Admission Tickets
Program Listing
Sponsor Board Listing
2 Official Airshow T-Shirts
The Right to Display the Official Sponsor Logo
CLASSIC AVIATOR Sponsor $100.00 or more
5 Admission Tickets for each performance
Program Listing
Sponsor Board Listing
1 Official Airshow T-Shirts
Assuming our projections are met, your entire fee will be passed through to the Quest Program in our schools.
The VIP Spectator Area
The VIP Spectator Area is located on the Flight Line, giving the holders of VIP Passes an unobstructed view of the airshow. This area will provide box seating and immediate access to the Sponsor's Tent and its private restroom facilities.
The Sponsor's Tent
The Sponsor's Tent is a special, private domain, on the Flight Line, for our Sponsors and other VIP's. Here you will have the opportunity to entertain your special customers, clients or employees; associate with other business leaders, and decision makers from the local, state, and national level. Expertly catered food and drink will be available. As well as a private, fancy portable restroom facilities. Appearances by many of the performers is guaranteed, allowing introductions and autographs for you and your guests.
The Sponsor Board
The Sponsor Board is located at the Narrator's Stand and visible to the airshow's spectators, listing the Sponsors.
BENEFITS FOR THOSE SPONSORING AIRSHOW ACTS
Sponsorship of an individual airshow act is designed to provide the sponsor with the maximum amount of exposure of the sponsors name and product. Airshow provide a "clean" audience for the sponsor's product.
Demographic surveys conducted by the International Council of Airshows (ICAS) have shown that the airshow attendee is an excellent target market.
60% have incomes above $25,000 per year
65% are male
80% are NOT pilots
50% are between 24 and 45 years old
61% are married
73% attend with three other persons
The per person visit to the show is over 5 hours
Sponsors may use the selected act as an advertising and promotional tool tied into their own advertising and publicity. The Lions Quest Airshow lends itself to an excellent month or quarter long retail campaign theme associated with a positive community effort for local area promotions. The Quest Airshow will cooperate by offering discount tickets promotions, complimentary child tickets, and personal appearances by the selected performer in conjunction with the sponsor's personal advertising program.
Airshow Act Sponsors will receive:
Full page display advertising in the airshow program placed on the page opposite the sponsored act.
Photographs with the sponsored group as scheduling permits.
Repeated mention as sponsor and promotion tie-ins by the show's narrator during each days performance of your act.
Scheduled advance appearances (whenever possible) by your act at you designated location.
5 VIP Passes for each performance and the Sponsor's Tent
2 VIP Parking Passes for each day
10 Tickets to a Reception and Buffet Honoring the Performers
100 General Admission Tickets
Sponsor Board Listing
Listing in Airshow Publicity
10 Official Airshow T-Shirts
The Right to Display the Official Sponsor Logo
PROPOSED OPERATING BUDGET
EXAMPLE
page 1
REVENUE
Earned Income:
Admissions (15,000 @ $5.00) $75,000.00
Proceeds from Flight Jacket Raffle 3,000.00
Gross Receipts from Concessions 27,000.00
Receipts from Rides & Games 3,000.00
Deferred Income & Interest 600.00
Total Earned Income $108,600.00
Unearned Income / Underwriting Support:
Corporations $15,000.00
Individuals 5,000.00
Total Unearned Income $20,000.00
TOTAL REVENUE $130,600.00
PROPOSED OPERATING BUDGET
page 2
EXPENSES
Entertainment:
Airshow Acts $15,000.00
Music & Bands 1,500.00
Sub-Total Entertainment $16,500.00
Promotion
Advertising $5,000.00
Printing (tickets, flyers, etc.) 2,500.00
Sub-Total Promotion $7,500.00
Decorations $1,200.00
Disbursements to Vendors 20,250.00
Ride Rental Fees 2,000.00
Equipment Rentals 3,500.00
Raffle (Flight Jacket) 300.00
Hospitality/Accommodations Performers 2,500.00
Security & Traffic Control 450.00
Postage 150.00
Insurance 2,000.00
Miscellaneous 1,000.00
TOTAL EXPENSES $57,350.00
NET $73,250
Applying for the FAA Waiver seems to be one of the more complicated jobs facing the airshow sponsor. It should not be that way, but anytime a person deals with THE GOVERNMENT a certain amount of confusion is to be expected. Remember that the FAA representative is mainly concerned with public safety and usually will go out of his or her way to help you gain the Waiver. If there is a problem, don't hesitate to ask for their help.
The purpose of this section is to aid you in filling out the "APPLICATION FOR CERTIFICATE OF WAIVER OR AUTHORIZATION" FAA Form 7711-2.
REGULATIONS TO BE WAIVED
In general, the Federal Aviation Regulations which must be waived for an airshow are contained in FAR Part 91, General Operating and Flight Rules, and FAR Part 105, Parachute Jumping. There are several factors, which will directly affect which rules must be waived. These include show site, type aircraft and maneuvers, etc. Some events will require nothing more than waiving Section 91.71(d) to permit aerobatics at less than 1,500 feet above the surface. Sections of the FAR's that should be waived for some airshows in certain locations or that are more complex are:
a. Section 91.70 Aircraft Speed;
"Unless otherwise authorized by the Administrator, no person may operate an aircraft below 10,000 feet MSL at an indicated airspeed of more than 250 knots (288 MPH)."
b. Section 91.71 Acrobatic Flight;
"No person may operate an aircraft in acrobatic flight (c) within a control zone or Federal airway: (d) below an altitude of 1,500 feet above the surface:"
c. Section 91.79(c) (except persons) Minimum Safe Altitudes;
"Except when necessary for takeoff or landing, no person may operate an aircraft below the following altitudes: (c) over Other Than Congested Areas. An altitude of 500 feet above the surface, except over open water or sparsely populated areas. In that case, the aircraft may not be operated closer than 500 feet to any PERSON, vessel, vehicle, or structure."
NOTE: (from the 1988 FAA Handbook) For purposes of an airshow, the definition of "aerobatic flight" in the flush paragraph under Section 91.71 does not apply. For airshows, an aerobatic maneuver means an intentional maneuver in which the aircraft is in sustained inverted flight is rolled from upright to inverted, or from inverted to upright position. All standard airshow aerobatic maneuvers such as slow rolls, snap rolls, loops, immelmans, Cuban eights, spins, hammerhead turns, etc., may not be performed over congested areas or over spectators. Steep banked, level, climbing or descending turns necessary during maneuvering between aerobatics are not considered to be airshow aerobatic maneuvers. Normal positioning turns for high performance aircraft operated by the military, regardless of angle of bank or pitch attitude, are not considered to be airshow aerobatic maneuvers.
d. Section 91.85 Operating On Or In The Vicinity Of An Airport.
e. Section 91.87 Operations At Airports With An Operating Control Towers.
f. Section 91.89 Operations At Airports Without Operating Control Towers.
g. Section 91.90 Terminal Control Areas.
h. Section 105.15 Parachute Jumps Over or Onto Congested Areas Or Open-Air Assemblies Of Persons.
REGULATIONS WHICH WILL NOT BE WAIVED.
To meet FAA's safety obligations, the following regulations will not be waived for any aerial demonstrations. (Except under certain situations where a military team, sanctioned by the Department of Defense (DOD), has determined the site acceptability and the DOD accepts the responsibility for these technical judgments with respect to safety.)
a. Section 91.71(a) & (b), Acrobatic Flight.
Regardless of the altitude, acrobatic flight will not be permitted over any congested area of open-air assembly of persons. For the purpose of aerial demonstrations, "Aerobatic Flight" means an intentional maneuver involving an abrupt change in an aircraft's attitude, an abnormal attitude, or abnormal acceleration, not necessary for normal flight.
b. Section 91.79(a), (b), & (d), Minimum Safe Altitudes.
Waivers of the 500 foot rule (91.79(c)) may be issued only to allow flight closer than 500 feet to property on the surface, but never to allow operations closer than 500 feet to persons on the surface or over flight of the spectator area.
The 7711-2 must be submitted in triplicate, photocopies are acceptable in most cases.
Read the instructions at the top of the form.
Now, we will walk through the form block by block:
BLOCK 1 & 2; Name of Organization / Name of Responsible Person.
If the applicant is a representative of an organization, then that organization's name should appear in Block 1 and the name of the individual representing the organization for application purposes should appear in Block 2. If the applicant is not representing others, the term N/A should be entered in Block 1 and the applicant's name in Block 2.
BLOCK 4; FAR Section and Number To Be Waived.
In many instances the applicant will not know which sections of the FAR's are involved. A conference with the FAA Inspector prior to submitting the application may be time saving. An airshow will require 91.71(d) in all cases, and 91.71(c) if the show is located in a Control Zone or on a Federal Airway. The waiver of 91.79(c) will be necessary if there are any structures or vehicles within the aerobatic area.
Note: these structures and/or vehicles must be unoccupied during the airshow. If any aircraft capable of over 250 knots of indicated airspeed are in the show then 91.70 must be waived. In addition, in some cases, the skydivers will need an authorization under FAR 105.15 to jump into the show site.
That conference is a good idea! If there are problems in obtaining the waiver, or waiving certain FAR’s, contact Hugh Oldham for additional help and guidance.
BLOCK 5; Detailed Description of Proposed Operation.
It will suffice to use the words, "airshow", or "aerial demonstration", in item 5 for these type of events.
BLOCK 6; Areas of Operation.
Most airshows are held at, or immediately adjacent to an airport. An increasing number are held offshore, over water, in the vicinity of a fairground or at other nonairport-related locations. The applicant should list the exact area over which the airshow operations are to take place.
The description must describe the flight maneuvering area as a cubic or cylindrical cell of airspace; e.g., a rectangle bounded by the N/S runway (or other definable geographical reference) and a point 5,000 feet east from the control tower, from the surface to 7,000 feet Above Ground Level (AGL). It can also be described as a cylindrical cell, with a three mile radius from the center of the such-n-such Airport (or definable location) from the surface to 5,250 feet Mean Sea Level (MSL).
At off-airport sites, the boundaries should be described using rivers, roads, or other easily identifiable (from the air) landmarks. In most cases, it will be preferable that the applicant furnishes an up-to-date chart, map, drawing, photograph, etc., on which the area is shown. In this event, item 6 should indicate that area of operation is shown on an attached photo, map, etc. The applicant should understand that all flight operations conducted under the waiver will be limited to the area defined in the application as approved by the FAA.
This area of waived airspace does not have to include the area used for non-aerobatic turn-around or alignment maneuvers if the airspace is limited by presents of persons or obstructions. The minimum amount of airspace is a rectangle, 1,000 feet wide by 3,000 feet long, from the surface to 700 feet AGL.
BLOCK 7; Time Period.
Self-explanatory, except some have had sufficient experience to know that they can avoid a lot of confusion by asking for an alternate date. For example, if the sponsor plans a show on a Saturday and asks for an alternate date for the following week to cover the possibility of being rained out, both dates should be listed.
Remember to allow sufficient time for the show and possible delays caused by weather etc. A good idea is to close the airport 30 minutes before the start of the show and have enough waiver time to continue an hour and a half past the time the show is expected to be over.
BLOCK 8; Aircraft Make and Model.
(1) In most cases, the applicant will know in advance what aircraft are to be used. If so, they should be listed. However, the sponsor of an open contest, which includes competitive aerobatic events, may not know in advance what aircraft will be entered. If necessary, this item may be accepted with a statement, "list of aircraft to be furnished on (date)."
(2) Pilots. The applicant may not always know the names of all pilots that may show up for a competitive event. As described above, just as supplemental lists of aircraft may be accepted, so may supplemental lists of pilots.
It is normal procedure for the sponsor to have a complete list of planes and pilots for the show. Occasionally a pilot has to be substituted or maybe someone will fly-in who would like to be in the show. For this reason, a statement should be included at the bottom of this section, which states,
" Any changes of the pilots or aircraft will be cleared with the FAA airshow monitor prior to the start of the show."
Also, the sponsor should remind all pilots, planing to fly in the show, to bring all paper work, log books, etc., to the airshow for possible inspection by the FAA representative.
BLOCK 9; Sponsorship.
Not every event is sponsored by a specific organization. An individual may sponsor an event. That concern is not who sponsors an event, but what measures should be taken to ensure that it will be a safe event. The applicant assumes responsibility for compliance with the waiver.
BLOCK 10; Permanent Mailing Address of Sponsor.
Self-explanatory.
BLOCK 11; Policing.
Depending upon the type of spectator-restraining fences or barriers available, crowd control personnel may be necessary. If the local law enforcement agency will furnish personnel for crowd control, they are more desirable and effective than untrained individuals. The FAA does not require uniformed POLICE to control spectators. Boy Scouts, Civil Air Patrol Cadets, and others may be used. However, if crowd control is lost to the extent safety is jeopardized, the control centers should be advised, and the airshow should be halted until control is regained. On a few occasions in the past, the sponsor was unable to regain control of the crowds, and the waiver had to be canceled, thereby stopping the activities completely. THE FAA DOES NOT CONTROL CROWDS. THIS IS ONE OF THE RESPONSIBILITIES OF THE HOLDER OF THE CERTIFICATE OF WAIVER.
It has been our experience that the spectators will cooperate will the airshow sponsor and the airshow narrator in the self-policing the crowd control lines. The only area we have had problems with is outside of the normal spectator areas. People tend to come into the aerobatic area from the back side of the airport, etc. The sponsor should be aware of this problem and make appropriate plans with local land owners and police personnel to ensure that these areas do not become a problem on show day.
The FAA has recognized the problems of controlling the incursion to persons into the operational area of the airshow and has addressed the problem in the 1988 handbook.
"The applicant should be advised that it is his/her responsibility to ensure that all REASONABLE efforts are made to confine spectators to the primary and secondary spectator areas. If reasonable efforts have been taken and unauthorized persons or vehicles enter the flight area, efforts should be made to remove such persons or vehicles. Good judgment on the part of sponsors, performers and FAA Inspectors will dictate when it is necessary to halt a show to protect persons on the ground. At many airshow locations, there are roads or highways adjacent to the boundary of the show site. The road or highway does not become a spectator area if patrolled and posted so that parking is not permitted. Transition over a road or highway as described in the egress and ingress concerning congested areas is one in the same. There is no requirement for termination of aerobatic maneuvers at a given distance from a road or highway, but, as with congested areas, airshow aerobatic maneuvers may not be performed over roads or highways unless the road or highway has been closed and no persons are allowed to park along such road or highway. If there are farmhouses or other buildings below the aerobatic maneuvering area, the sponsor must make REASONABLE efforts to evacuate such buildings during the airshow. If a person or persons reenter such buildings, efforts should be made to again evacuate them."
BLOCK 12; Emergency Facilities.
Providing emergency facilities can pose problems for the sponsor. As discussed previously, the application form serves as an all-purpose form and, therefore, contains items that may or may not be appropriate to emergency facilities. It would be wise for every sponsor to provide for emergency medical service even though past history has shown that this service has not been necessary because of injuries from aerial demonstrations. Normally, the following rules of thumb are adequate:
(1) Physician. Except for events that are an excessive distance (in surface vehicle time) from a hospital or medical clinic, an emergency rescue squad or first aid station can be substituted for a physician.
(2) Ambulance. If an emergency rescue squad is provided, an ambulance will be provided. If there is a physician in attendance, any vehicle acceptable to the doctor for emergency transportation is sufficient. In fact, many communities rely on the sheriff's station wagon as their only means of ambulance service, and it would be improper to prohibit use of a similar vehicle to serve as an ambulance for the event.
(3) Fire Truck. For the most part, the only reason for having a fire truck at an airshow is to benefit the performers, not the spectators. If the performers are willing to accept a pick up truck with fire extinguishers, the FAA should require no more.
(4) Crash Wagon. Most of the locations where airshows are conducted will not have crash wagons available. The FAA will not require a sponsor to obtain one from a facility that might be hundreds of miles away. Again, crash wagons are to serve the performers, not the public.
(5) Other. Seldom does a sponsor fill in this block. The following is an example of how the "Other" block might prove useful. In one event the sponsor had a helicopter and pilot continually ready for emergency transportation of spectators who might be injured on the airport, or become ill during the event. Additionally, a military-trained fire fighter was standing by the helicopter with extinguishers in case one of the aircraft had an accident anywhere in the aerobatic area. In this particular case, by describing this "Other" emergency facility, the applicant could have been relieved of having to show anything in the other blocks.
NOTE: Aerobatic school activities or aerobatic meets may occur which are not airshows, contests, or races, even though a waiver must be issued. At these school activities or meets, which are not advertised as airshows, it may not be necessary to provide public airshow policing and emergency facilities.
BLOCK 13; Air Traffic Control.
Air traffic control for aerial events can be handled in many ways. Naturally, if the airport is served by a control tower, this problem will be negligible. Radio communications or prearranged ground-to-air signals can handle traffic control. Even if every aircraft in the event is equipped with a two-way radio, it would be advisable to have a ground-to-air recall signal provision. If the airport is served by a scheduled air carrier, arrangements must be made for the arrival and departure of such aircraft. Generally, it is adequate to schedule a break in the activities to allow for scheduled arrivals and departures.
We can provide ground-to-air radio equipment, visual ground-to-air signals (pyrotechnic pistol & smoke grenades) and a recall truck for use during the airshow, if requested, at no charge to the sponsor.
BLOCK 14; Schedule of Events.
A schedule of events is important in several respects. Without a schedule of events, it is difficult to evaluate the application. The schedule does not have to be in sufficient detail to serve the needs of an announcer, but does have to be adequate for the assigned person in charge to keep track of the events. In many cases, identification of aircraft and performers in sequence of their appearance will be satisfactory. However, the schedule may require a brief description of aerobatic demonstrations when dealing with unknown performers. Any amendment to the schedule of events that adds an event should normally be submitted to the FAA 48 hours in advance. Cancellation of events will not require advance notice.
NOTE: Any time attachments, such as maps, photograph, or supplements which are provided, they should be identified in this section of the form.
In most cases, we have not had a problem making last minute changes to either the Schedule of Events or adding additional pilots and planes to the show. This will be up to the discretion of the FAA show monitor. We suggest the following statement in the Schedule of Events block,
"The order of the pilots may vary but the show will have the same time frame. Any changes will be cleared with the FAA airshow monitor."
BLOCK 15; Certification.
Self-explanatory.
REMARKS section.
Use this section to note any special request. We normally request a copy of the approved waiver and special provisions be sent to the Team Coordinator for that show.
This completes the application!
APPROVAL
Upon approval or disapproval, a copy the Form 7711-2 will be returned to the named responsible person. If disapproved, an explanation must appear in the "Remarks" section of the form.
If approved, the 7711-2 will be returned with a "Certificate of Waiver or Authorization", FAA Form 7711-1, which will list the waived Regulations by section and number. It will also include any number of SPECIAL PROVISIONS.
SPECIAL PROVISIONS
All airshow waivers must contain special provisions to ensure adequate public and air traffic (non-show traffic) safety. Naturally, there will be a wide variation in the type of special provisions called for. Some events require extensive and highly detailed special provisions, whereas others can be fairly simple. In addition to variations between events, local conditions have much to do with what special provisions may be necessary.
Special Provisions will pertain to protective measures and control requirements which are not specifically covered by the FAR's. In addition, it may be necessary to increase one regulatory minimum in order to safely authorize deviation of another. In order to permit aerobatic flight in a control zone or near a busy airport, it might be necessary to increase the minimum VFR visibility requirements.
Failure to comply with any special provision is a violation of the terms of the Certificate of Waiver or Authorization and is justification for cancellation of the Certificate or other appropriate actions.
The Certificate of Waiver is powerful legal document. It entitles the holder of the Certificate and the listed pilots to literally break the Law. The holder of the Certificate is totally responsible to the FAA to insure the strict observance of the terms and provisions of the Waiver.
ADVERTISING AND PUBLIC RELATIONS
The ultimate success of any show is going to be governed by how many spectators attend. In large measure, your success will be dependent directly upon the effectiveness of this committee.
You are going to have a great show, don't keep it a Secrete!
In some areas, you can get enough "free" advertising to do the job, but don't count on it. Advertising is like everything else, you get what you pay for.
You must build up a desire on the part of the public to come to your show. You accomplish this with effective advertising and good public relations. Again, it takes work and it can't be done the week before the show. The actual advertising should start about 90 days before show day, but the work and preparation should start at least 120 days before show day.
The media in your community are looking for good local news stories about local events. After all that is the product they sell to the public and that in turn enables them to sell advertising to the business community. Use this two pronged approach to your advertising and public relation efforts. Not only is your air show an event which needs to be advertised, it is also an event that is news to your community. Advertising is the message that says "come to the air show", public relations is the news about the airport, aviation, the people, and all the other things that make up the air show.
This committee must work closely with the media to both present the message "come to the air show" and the news message about what the show is all about. The first part is the easy one, you just make-up and place the adds. The second part takes more enthusiasm, effort, time, and frankly, pushing. The committee must provide the media with complete, ready to print news stories and ideas with which they can use to present the whole story of your show. Any thing that increases the communities aviation awareness is of benefit to your show. Articles and TV stories about the airport and its related activities will help. Enlist the airport officials and the airport users in this effort. Promote aviation and you are promoting your air show.
This also goes for your organization. Stories about what it does and the people that make it go are great news stories. All of these articles and stories will cost only the effort to get the information to the news media but they will pay large dividends at the gate on show day.
In today’s market place television far out paces and other media in market penetration. Therefore it is important to get your message on TV. Over a million people appear as gusts on talk shows and news programs each year. It isn't necessary to be a celebrity, and such air time is free. It is necessary to do your home work and be prepared.
Here's what TV exposure can do:
Establish personal contact. You are speaking directly to viewers about your show, what it will be like, and why they should support your efforts.
Create awareness. You way be known in your organization and circle of friends, but TV allows you to make thousands of "house calls" to convey your message.
Enhance credibility. Unlike paid advertising, a TV appearance is like recognition of your show's value by an impartial source.
How do you go from relative anonymity to being a public figure? The key to catching a producer's attention. An air show is a newsworthy event and with a little work on your part, you can be prepared to present your show to the producer of local programs in a way that will make him or her want to have you as a guest.
Again, be prepared. You do the background work and make is easy for the media person. The less work they have to do, the more likely they will be to use your stories and ideas.
Prepare a Media Kit. This folder contains information about you and your show. Its purpose is to entice and inform. The kit should include:
A cover letter to catch the reader's attention and relate your information to current news.
Biography detailing your background and expertise.
Fact sheet as a ready reference for the producer, which lists the subject of the talk (the air show, who, where, when, why), and the speaker's name, address, and phone number.
Background information covering basic statistics about the air show and your organization, and current updates on the progress of the show.
Suggested questions that indicate key points to be covered and create a sense of curiosity.
Clippings, reprints of articles, press releases from performers, any thing that will help get your story across.
Photographs and Color sides. Better, yet videotape of the performers.
Television doesn't just tell you, it shows you. Viewers who have grown up in the TV generation are more used to receiving their information from visuals than from the printed word. Your presentation can include:
Videotapes of last year's air show or tapes supplied by the performers.
Available video material, such as relevant news footage of your organization projects, what your organization supports (such as a special camp for children), the airport, or any thing that will help tell your story.
Booklets and brochures. The air show program. Anything you can use to show and tell.
Accessories like T-shirts, desk items, or hats with your organizations logo or the air shows advertising message. Wear these and/or give them to the host.
TV's need for news and features to fill up air time may make it easier than you think to reach a producer. Watch the programming, learn the names of reporters and formats of the shows appropriate for your message.
Be persistent in trying to reach your programmer. After you have sent your media kit, don't sit back an wait. You have to follow up with phone calls. When you finally connect, have all the information at your fingertips.
If you can convince the person that you have real news to convey, you may find yourself scheduled for an air date.
THE TYPICAL AIRPORT FACILITIES LAY OUT
The following "Typical Airport Lay Out Map" is an example of how an airport site can be utilized for an small to medium size airshow. A quick over view will give the Grounds and Facilities Chairman and the Safety and Security Chairman an idea of how to adapted your local site.
The first and most important consideration is the distance from the spectator area to the operational areas of the site. The spectator are must be at least 200 feet from any active runway and 500 feet from the aerobatic flight area. With these distances in mind, we can lay out the field.
The best place for the air show pilots to fly is directly over a runway. This offers two important safety benefits to the pilots; the runway is easy to see, and if something goes wrong he can land straight ahead with no need to maneuver his aircraft. So, if we can satisfied the 500 foot requirement, the show center line should be the runway center line.
If, for some reason, you can not get the spectators back 500 feet from the runway center line, then it will be necessary to establish another reference for the show line. This could be a tree line or even paper rolled across the ground. The only requirement is that it be highly visible from the air so that the pilots can keep their aircraft over this reference and 500 feet from the spectators.
Once the show line and crowd line are established, the rest of the field can be mapped out.
The spectator area does not need to be overly long. At Donaldson Center, Greenville, SC, the crowd line is about 1500 feet long, we have had over 80,000 spectators for an airshow at this site. If the spectator area is to large, it is just more area to clean up. Unless you expect more than 30,000 spectators, keep the crowd line under 1,000 feet long.
If possible, center the crowd line on the aerobatic area's center point. This way the planes will be performing right in front of the spectators. Airshow center can be off set along the length of the runway if necessary. The most prop planes need a maximum of about 3,000 feet for their maneuvers, so the center point could be 1,500 from one end of a runway. Do everything possible to ensure that the crowd line is straight and parallel to the flight line. This prevents problems from the crowd pushing the line to get a better view.
The Control Point and Narrator's area can be any where along the crowd line. It works best if it is centered on the crowd line at airshow center but it possible to place it at one end of the crowd line. The important consideration is CONTROL. You want the Control Point to be both highly visible to the pilots, and for the personnel at the Control Point to have good visibility of the airspace and spectator areas.
Do not park transit aircraft between the spectator area and the runway. This restricts the view of the spectators. Park the transits off to the side of the spectator area.
The show aircraft can be parked in front of the spectator area. This gives the spectator a close up look at the planes and pilots and since the planes are small, it does not block their view.
If parking space is limited, cars can be parked within 500 feet of the showline. This should be avoided if at all possible as the area must be free of persons during the aerobatic portions of the show and it is almost impossible to keep the spectators out of the parking area during the show. This is not normally a problem with the transit aircraft as the pilots of these planes understand FAA Regulations, but again, if possible, don't park them within 500 feet of the show flight line.
The crowd line itself can be made several ways. Tomato stakes with baling twine and flagging tape will work just fine as long as the crowd line is straight and parallel to the flight line. Boy Scouts and/or CAP Cadets (in uniform) can police the line. The narrator is also a big factor in keeping the crowd under control.
Place Trash Cans or Boxes in a line parallel to the crowd line about 30 feet behind the line. Do not place them on the crowd line as they will not be effective when the line fills with spectators. You want them behind the spectators so that the people going to and from the concession stands and port-a-johns will pass by and drop in their trash. The narrator should make announcements about helping keep the area clean. "Nice people don't litter and everyone here is nice!"
Concession Stands should be placed approximately 75 to 150 feet behind the crowd line. This should be out of the active spectator area, leaving the area around the stands open for easy movement of customers to and from the stands. Remember to place trash cans and/or boxes near the stands.
Port-a-Johns should be placed as close to the spectators as possible under health regulations. Under no circumstance should they be further than 200 feet from the crowd line. Place them in-groups, in multiples of 2. If possible, do not mark them "male and female". The sexes will segregate themselves in lines according to how many and how fast. At many shows, we see females lined up 10 and 15 deep while the males have no waiting lines. With no labels on the units, the unused units will change over as needed.
The Emergency Vehicles need to be placed where they can quickly move to where needed. The Fire Units should be prepared to respond to both aircraft problems and, more likely, grass fires due to spectator smoking. This requires that they be outside the spectator area while still close enough to respond to situations in the spectator area.
It is a good idea for an Emergency Medical Service unit to be set-up as a first-aid station for the spectators. Only first aid should be provided at the show site. If more then simple first aid is required, transport the patient off the airshow site to a location where medical help is available and the show's liability is limited.
All EMS units should be prepared to treat a number of persons for heat related problems in addition to the normal EMS set-up. For this reason, it is necessary that EMS be supplied with enough ice to treat heat related problems. Under no circumstances should EMS run out of ice, even if the concession stands have to serve hot drinks. Reserve the last 100 to 200 lbs. of ice on the site for EMS use only!
The "Water Buffalo" are drinking water wagons. If the show is taking place during the hot months (temperature above 85 degrees), try to secure these from the local National Guard unit. If unavailable, locate some other source of water for the spectators. Soft drinks from the concession stands WILL NOT TAKE THE PLACE OF WATER in fighting heat related problems. Most of the spectators live and work in an air conditioned environment. They are not acclimatized to the outside weather conditions. They will quickly become dehydrated and will be required to increase their water intake. With the presents of water buffaloes, the water will be available. The spectators can save cups from the concession stands, therefore, it is not necessary to provide drinking cups at the buffalo. Ensure that the show's announcer informs the spectators about the need for increased liquid intake.
The airport terminal building should be closed to the public on the day of the airshow. If left open for public use, the number of people will not only make a mess of the place, they will over load both the water and sewer service to the building causing major problems.
TYPICAL AIRPORT LAY OUT MAP
| | |
-+ -+ -+ | \ / |
-+ -+ -+ | X |
-+ -+ -+ | / \ |
-+ -+ -+ | | |
Transit Aircraft Parking | | |
| | |
________________________ | | |
|<--------- 500 ft --------|->|<-|
[]Port-A Johns C| > | | |
[] r| | | |
o| | | |
w| > s -+ | | |
Trash cans-O d| p -+ | | |
S | e -+ | | |
P O L| a -+ | | |
E _ O i| > k -+ | | |
C | |Concession n| e Airshow | | |
T |_| Stand e| r Aircraft | | |
A O | s Parking | | |
T O | > | | |
O | | R |
R O | __ | U |
| | | CONTROL POINT & | N |
A | |__| NARRATOR | W |
R [] O | | A |
E []Port-A | > | Y |
A [] Johns | | | |
[] O | X | | |
C| > s Skydiver's | | |
r| p Target | | |
O o| e | | |
w| > a | | |
O d| k | | |
_ O | e | | |
| |Concession L| > r | | |
|_| Stand i| s | | |
O n| | | |
O e| > | | |
|<-------- 500 ft ----- ---|->| |
Trash cans-O | | | |
[] | > | | |
[]Port-A-Johns | | | |
| ___ | | |
____ _________ ________| |___| Emergency | | |
/ \ / \ Vehicles | | |
| | |
####################### | | |
####################### | | |
Spectator | | |
####################### Parking | \ / |
####################### Area | X |
Runways X’ed | / \ |
####################### During Show | | |
EXAMPLE OF ATC LETTER OF AGREEMENT
MAY FLY AIRSHOW
FLORENCE CITY-COUNTY AIRPORT
MAY 5 & 6, 1990
PROPOSED AIRFIELD
HAND-OFF PROCEDURE
The following is a proposed procedure to hand-off control of the Florence City-County Airport between the FAA Florence Air Traffic Control Tower (ATCT) and the May Fly Air Operations Manager.
The proposed Air Operations Manager (AOM) for the May Fly Airshow is Mr. Bill Johnson, Facility Chief, Simmons Army Air Field, Fort Bragg, NC. Mr. Johnson has 25 + years experience in military and civilian air traffic control and is an experienced airshow performer.
Due to the limitations of the FAA waiver issued to the May Fly event, it will be necessary to allow for all scheduled FAR Part 121 Operations to continue, uninterrupted during the waiver period.
It is proposed that the control of the airport, during the waivered operations be conducted by the May Fly AOM, from a central control point, co-located with the narrators position, adjacent to the waivered operational runway.
The use of a central control point will facilitate a greater degree of operational control, by the AOM, of all airshow related operations. He will have both VHF radio and direct voice communication capability with the performing aircraft from this point.